This one requires some bright light for it's growing condition, placing it in even in bright shade seemed to make it unattractive, become green and leggy.
However this one loves direct sun - the more the better. I guess it's known as Dragon Tail for that burning reason - the colored features only appear when it is planted in good light position.
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For other basic information of plant Care and Different Types of Callisia Species:
Different Types of Callisia Species